Brandon Reader
Design Lead | Art Director | Design Technologist
Westminster College
CASE STUDY: Rethinking Higher Ed in Utah
Brand Elevation | UI/UX | Design Systems
Columbia Climate School
CASE STUDY: Disrupting the Climate Narrative
Brand Identity | Digital Marketing
IIRP
CASE STUDY: Restoring the Future
Brand Identity | UI/UX | Digital Marketing
DISH
CASE STUDY: DISH Digital Statement
UI/UX | Product Design | Digital Strategy | Front-End Development
DISH
CASE STUDY: DISH Packages Page
UI/UX | Product Design | Multi-Variant Testing
I am a Design Lead, Art Director, and Design Technologist focused on building brand experiences that drive real impact. I combine concept-driven creative with technical strategy, allowing me to lead projects from high-level art direction to digital reality without losing integrity along the way.
I believe the strongest work lives at the intersection of brand, product, and technology, where a clear “why” guides every decision and scalable design systems translate that thinking across every touchpoint.
Most recently, as Senior Digital Art Director at GMB, I led the design of multi-channel experiences for institutional clients by bridging creative direction, UX, and development to deliver work that performs as well as it looks.
What I Do
Creative Direction & Art Direction
Digital Product Design (UI/UX)
Brand Strategy & Development
Design Libraries & Asset Management
Frontend Web Development
Cross-Functional Team Leadership
Selected Work
In Good Company
What it’s like to create something together.
Industry Recognition

The Presbyterian College website redesign won a Gold Award for Website Design at the 41st Annual EduAd Awards. Serving as the lead for the UI and design system, I developed a high-impact, scalable visual framework that defines the digital identity of the college and ensures a seamless user experience across the entire platform.

Our Washington College marketing campaign from GMB earned a Silver Award for Integrated Marketing at the 40th Annual EduAd Awards. Leading the visual design, I collaborated with our team to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that the website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award for Website Design at the 40th Annual EduAd Awards. I created the UI and WordPress design system, building a cohesive and scalable foundation that established the visual language for the entire site.