Brandon Reader
Creative Lead | Art Direction, Brand & Digital Design
Connecting brand strategy, visual storytelling, and hands-on digital execution.
Westminster College
CASE STUDY:
Rethinking Higher Ed with a 19.5% Increase in Applications
Brand Strategy & Scalable UI Architecture
Columbia Climate School
CASE STUDY:
Disrupting the Climate Narrative
Creative Direction & Strategic Storytelling
IIRP
CASE STUDY:
Restoring the Future with 1,800+ Total Conversions
Brand Systems & Digital Transformation | Multichannel Strategy
Design System Logic
CASE STUDY:
Systems of Logic: Scaling Brand into Production
Design System Logic & Scalable UI Architecture
DISH
CASE STUDY:
Driving a 300% Lift in App Installs
Product Design & UI Architecture | Mobile Product Growth
DISH
CASE STUDY:
Engineering a 17.28% Conversion Lift through Behavioral UI
Conversion Optimization | Data-Driven Brand Systems
I’m a creative lead and brand strategist with experience across agency, enterprise, and independent consulting environments. My work spans brand identities, integrated campaigns, and digital experiences, combining conceptual thinking with hands-on design.
My background includes senior art direction at GMB and independent consulting through Cohesion Studio. I work closely with strategy, copy, and development teams to translate business goals into cohesive creative work, from the initial idea through execution.
I bring a practical understanding of UX, accessibility, and front-end development to the design process. That technical depth helps me carry the creative intent into the finished experience.
I’m currently open to full-time creative leadership opportunities and select contract work.
What I Do
Brand & Creative Direction
Art Direction: Developing creative concepts and visual direction for campaigns and digital experiences.
Brand Systems: Creating cohesive visual identities across channels.
Strategic Storytelling: Translating positioning and messaging into clear, compelling design.
The 40% | Systems & Logic
UX/UI Design: Designing intuitive, accessible websites and interfaces.
Design Systems: Building reusable components and clear design-to-development workflows.
Front-End Understanding: Using HTML/CSS expertise to connect design decisions with implementation.
Selected Work
In Good Company
What it’s like to create something together.
Industry Recognition

The Presbyterian College website redesign won a Gold Award for Website Design at the 41st Annual EduAd Awards. Serving as the lead for the UI and design system, I developed a high-impact, scalable visual framework that defines the digital identity of the college and ensures a seamless user experience across the entire platform.

Our Washington College marketing campaign from GMB earned a Silver Award for Integrated Marketing at the 40th Annual EduAd Awards. Leading the visual design, I collaborated with our team to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that the website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award for Website Design at the 40th Annual EduAd Awards. I created the UI and WordPress design system, building a cohesive and scalable foundation that established the visual language for the entire site.