A Creative
Expedition
through
Digital Frontiers

Throughout my career, I’ve lived in the space where design meets code. With 15+ years of experience as both a designer and a front-end developer, I’ve always seen projects through both lenses. This ensures that the brand experiences I build aren’t just visually striking, but are grounded in the technical reality of how things actually perform and scale.

By bridging the gap between creative vision and digital execution, I’m able to chart a course toward strategic solutions that others often overlook. I treat every project as a new frontier, bringing a designer’s eye and a developer’s logic to every challenge I explore.

Here's what that means in practice:

Charting a Course with Dual Vision

With 15+ years of experience, I merge brand aesthetics with technical reality. I see the path from the first sketch to the final build, ensuring every visual identity is grounded on a sturdy, functional foundation.

Mapping the Build from Day One

I design with the technical journey in mind. My background in code ensures that creative concepts aren't just beautiful on screen, but are ready to be built—saving time and clearing the trail of technical friction before it starts.

Discovering New Brand Frontiers

I bridge the gap between design and development to uncover opportunities that others might miss. By looking through both lenses, I’m able to enhance a brand’s impact from the initial identity all the way to the final user experience.

I've
CREATED EXPERIENCES
for

In my recent role as Senior Digital Art Director at GMB, I merged creativity with purpose, designing everything from strategic branding and marketing campaigns to user-centric websites that empower higher education institutions.

I invite you to explore my selected work and browse my case studies to learn more about my approach and capabilities.

I am proud to share that our Washington College campaign earned a Silver Award for Integrated Marketing at the 40th Annual EduWeb Awards. Leading the visual design, I collaborated with our team at GMB to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that our website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award at the 40th Annual EduWeb Awards. I created the UI and design system, building a cohesive and scalable foundation that established the visual language for the entire site alongside our team at GMB.