Brandon Reader
Creative Lead | Digital Product & Brand Systems
Aligning high-end visual identities with scalable digital architecture.
Westminster College
CASE STUDY:
Rethinking Higher Ed with a 19.5% Increase in Applications
Brand Strategy & Scalable UI Architecture
Columbia Climate School
CASE STUDY:
Disrupting the Climate Narrative
Creative Direction & Strategic Storytelling
IIRP
CASE STUDY:
Restoring the Future with 1,800+ Total Conversions
Brand Systems & Digital Transformation | Multichannel Strategy
Design System Logic
CASE STUDY:
Systems of Logic: Scaling Brand into Production
Design System Logic & Scalable UI Architecture
DISH
CASE STUDY:
Driving a 300% Lift in App Installs
Product Design & UI Architecture | Mobile Product Growth
DISH
CASE STUDY:
Engineering a 17.28% Conversion Lift through Behavioral UI
Conversion Optimization | Data-Driven Brand Systems
I am a Creative Lead and Brand Strategist focused on building digital brand experiences that drive real impact. Drawing from a background spanning Senior Art Direction at GMB and independent consulting via Cohesion Studio, I lead multi-channel digital experiences for B2B and ambitious brands alike. I am currently open to full-time leadership opportunities and select contract work.
I believe the strongest work lives at the intersection of brand strategy and digital execution. I specialize in a 60/40 Design Split: balancing 60% concept-driven visual identity systems with 40% clean digital logic. This approach allows me to guide projects from initial creative concept to digital reality without losing design integrity along the way.
Whether leading in-house creative initiatives or driving strategic client projects, I align high-level creative direction with WCAG 2.2 accessibility, responsive web design, and clean front-end execution (HTML/CSS). My goal is simple: create visual systems that elevate market perception, perform as beautifully as they look, and deliver measurable business growth.
What I Do
The 60% | Brand & Vision
Creative Direction: Concept-driven art direction for national brands.
Brand Systems: Developing visual identities that scale across multi-channel experiences.
Strategic Storytelling: Crafting the visual "why" to drive user engagement and impact.
The 40% | Systems & Logic
UI Architecture: Designing functional, WCAG-compliant components and interface logic.
Design Operations: Managing Figma libraries and design-to-dev handoff workflows.
Design Engineering: Leveraging a deep understanding of HTML/SCSS to ensure frontend feasibility and design integrity.
Selected Work
In Good Company
What it’s like to create something together.
Industry Recognition

The Presbyterian College website redesign won a Gold Award for Website Design at the 41st Annual EduAd Awards. Serving as the lead for the UI and design system, I developed a high-impact, scalable visual framework that defines the digital identity of the college and ensures a seamless user experience across the entire platform.

Our Washington College marketing campaign from GMB earned a Silver Award for Integrated Marketing at the 40th Annual EduAd Awards. Leading the visual design, I collaborated with our team to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that the website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award for Website Design at the 40th Annual EduAd Awards. I created the UI and WordPress design system, building a cohesive and scalable foundation that established the visual language for the entire site.