Brandon Reader
Creative Lead | Digital Product & Brand Systems
Aligning high-fidelity brand systems with scalable digital architecture.
Westminster College
CASE STUDY: Rethinking Higher Ed in Utah
Brand Strategy & Scalable UI Architecture
Columbia Climate School
CASE STUDY: Disrupting the Climate Narrative
Creative Direction & Strategic Storytelling
IIRP
CASE STUDY: Restoring the Future
Brand Systems & Digital Transformation | Multichannel Strategy
DISH
CASE STUDY: DISH Digital Statement
Product Design & UI Architecture | Mobile Product Growth
DISH
CASE STUDY: DISH Program Packages
Conversion Optimization | Data-Driven Brand Systems
I am a Creative Lead focused on building brand experiences that drive real impact. I combine concept-driven creative with technical strategy, allowing me to lead projects from initial concept to digital reality without losing design integrity along the way.
I believe the strongest work lives at the intersection of brand and product. I specialize in a 60/40 Design Split: balancing high-end brand systems with the scalable digital logic that makes products functional.
Most recently, as Senior Digital Art Director at GMB, I functioned as the Creative Lead for multi-channel experiences for institutional clients by aligning high-level creative direction with scalable UI architecture. This approach ensures design integrity from brand identity through frontend execution, resulting in digital products that perform as well as they look.
What I Do
The 60% | Brand & Vision
Creative Direction: Concept-driven art direction for national brands.
Brand Systems: Developing visual identities that scale across multi-channel experiences.
Strategic Storytelling: Crafting the visual "why" to drive user engagement and impact.
The 40% | Systems & Logic
UI Architecture: Designing functional, WCAG-compliant components and interface logic.
Design Operations: Managing Figma libraries and design-to-dev handoff workflows.
Technical Strategy: Leveraging HTML/SCSS to ensure frontend feasibility and design integrity.
Selected Work
In Good Company
What it’s like to create something together.
Industry Recognition

The Presbyterian College website redesign won a Gold Award for Website Design at the 41st Annual EduAd Awards. Serving as the lead for the UI and design system, I developed a high-impact, scalable visual framework that defines the digital identity of the college and ensures a seamless user experience across the entire platform.

Our Washington College marketing campaign from GMB earned a Silver Award for Integrated Marketing at the 40th Annual EduAd Awards. Leading the visual design, I collaborated with our team to develop a cohesive and impactful campaign from concept to execution, that exceeded our client's objectives.

It's an honor that the website redesign for the University of South Carolina Upstate has been recognized with a Bronze Award for Website Design at the 40th Annual EduAd Awards. I created the UI and WordPress design system, building a cohesive and scalable foundation that established the visual language for the entire site.