Brandon Reader
About Me
I’m a Creative Lead working at the intersection of brand identity, digital product design, and UI architecture. I believe the most effective creative work happens when strong ideas are backed by a deep understanding of how things actually get built.
My career started in graphic design and naturally expanded into interactive and web development. That evolution shaped my holistic approach to every project: I view design as a complete system where brand strategy, user interface, and technical logic must function as one.
To manage this, I specialize in a 60/40 Design Split: balancing 60% high-fidelity brand vision with 40% scalable digital logic. By aligning creative direction with technical feasibility (HTML/SCSS), I ensure total design integrity from concept to code.
The goal is always the same: create work that not only looks high-end but performs, scales, and delivers real impact. Most recently, as Senior Digital Art Director at GMB, I functioned as the Creative Lead for multi-channel experiences, ensuring the final product lived up to the original vision while maintaining technical standards for institutional clients.
What I bring to a team:
- A balance of creative direction and hands-on design execution
- The ability to align brand strategy with UI architecture and engineering
- A focus on building scalable, thoughtful design systems
- A collaborative mindset that keeps cross-functional teams moving forward
Outside of work, I recharge by getting outdoors—whether it’s hiking, biking, paddleboarding, or developing my game on the pickleball court. Exploring new places and experimenting with new recipes in the kitchen helps me step away from the screen, ensuring I return with a fresh perspective and energy for the next creative challenge.
