I led the UI design and digital design system for the University of South Carolina Upstate’s .edu redesign. This modular WordPress framework provides a seamless, cross-platform experience to showcase campus life and academics, earning a Bronze Award for Website Design at the 40th Annual EduWeb Awards.

I led the UI design and digital design system for the University of South Carolina Upstate’s .edu redesign. This modular WordPress framework provides a seamless, cross-platform experience to showcase campus life and academics, earning a Bronze Award for Website Design at the 40th Annual EduWeb Awards.

Part of a total brand identity refresh, I developed the responsive web UI and component-based design system for Westminster College. View the full case study to see how these elements translate the new brand into a digital-first experience.

Part of a total brand identity refresh, I developed the responsive web UI and component-based design system for Westminster College. View the full case study to see how these elements translate the new brand into a digital-first experience.

I designed the UI for the WestX WordPress microsite, a digital experience created to facilitate the new student journey at Westminster College. This project translates the college's brand overhaul into an interactive platform, which you can explore further in the full Westminster case study.

I designed the UI layout and a comprehensive component library for IIRP as part of a strategic brand identity refresh. This new digital experience streamlines access to graduate programs and professional development, which you can explore in the full IIRP case study.

I designed the UI layout and a comprehensive component library for IIRP as part of a strategic brand identity refresh. This new digital experience streamlines access to graduate programs and professional development, which you can explore in the full IIRP case study.

I designed the UI for the GMB website redesign as an internal initiative following the acquisition of Up&Up to streamline the organization's core offerings into a unified digital presence. This new interface creates a cohesive brand experience that highlights the synergy between their architecture, engineering, and marketing services.

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I designed the UI for DISH’s program package pages, focusing on a responsive, high-conversion layout that simplifies complex pricing and channel options. This digital experience streamlines the customer journey through clear information hierarchy and intuitive selection tools.

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I designed and developed the UI for DISH’s digital eBill experience, prioritizing a clear information hierarchy and scannable layout for ease of account management. Read the case study to see how this project transformed complex billing data into a user-friendly, responsive interface.

I designed and developed a series of interactive, media-rich brand pages for global clients at Triad Retail Media, specifically for integration on the Sam's Club website. These digital experiences utilize custom UI components and engaging layouts to drive brand awareness and product conversion within a major retail environment.

I led the UI design and digital system for Brenau’s .edu redesign, creating a modern, accessible interface rooted in their "From Here You Can" initiative. This WordPress platform uses a modular component library to ensure a cohesive and engaging user experience across all devices.

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I led the collaborative UI design for the Presbyterian College .edu redesign, replacing an outdated and complex site with a high-performance digital experience. The new interface prioritizes intuitive navigation and a refined visual identity to better serve prospective students and the campus community.

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I designed a custom 60th Anniversary logo and brand identity for York Technical College, blending their traditional brand colors with modern, character-driven photography. This cohesive visual system was implemented across various anniversary materials, including billboards and direct mail, to celebrate the institution's long-standing impact on the community.

I designed a custom 60th Anniversary logo and brand identity for York Technical College, blending their traditional brand colors with modern, character-driven photography. This cohesive visual system was implemented across various anniversary materials, including billboards and direct mail, to celebrate the institution's long-standing impact on the community.

I developed a brand identity for Westminster College centered on the "Decidedly Different" experience, utilizing a graphic system of vertical lines that symbolize the iconic Utah mountain skyline. This visual metaphor creates a unique, place-based identity that distinguishes the college within the higher education landscape, as detailed in the full Westminster case study.

I developed a brand identity for Westminster College centered on the "Decidedly Different" experience, utilizing a graphic system of vertical lines that symbolize the iconic Utah mountain skyline. This visual metaphor creates a unique, place-based identity that distinguishes the college within the higher education landscape, as detailed in the full Westminster case study.

I developed a brand identity for Westminster College centered on the "Decidedly Different" experience, utilizing a graphic system of vertical lines that symbolize the iconic Utah mountain skyline. This visual metaphor creates a unique, place-based identity that distinguishes the college within the higher education landscape, as detailed in the full Westminster case study.

I designed a series of social media carousel posts for Furman University’s "Bold Ideas Matter" campaign, utilizing vibrant student artwork panels to inspire prospective students toward a career in the arts. This digital strategy creates a dynamic visual narrative that connects creative passion with professional graduate opportunities.

I designed a series of social media carousel posts for Furman University’s "Bold Ideas Matter" campaign, utilizing vibrant student artwork panels to inspire prospective students toward a career in the arts. This digital strategy creates a dynamic visual narrative that connects creative passion with professional graduate opportunities.

I designed a modernized identity and comprehensive brand platform for IIRP, establishing a cohesive visual system that bridges their academic heritage with their global influence in restorative practices. This strategic foundation ensures a consistent, authoritative brand voice, which you can explore in the full IIRP case study.

I designed a modernized identity and comprehensive brand platform for IIRP, establishing a cohesive visual system that bridges their academic heritage with their global influence in restorative practices. This strategic foundation ensures a consistent, authoritative brand voice, which you can explore in the full IIRP case study.

I designed a modernized identity and comprehensive brand platform for IIRP, establishing a cohesive visual system that bridges their academic heritage with their global influence in restorative practices. This strategic foundation ensures a consistent, authoritative brand voice, which you can explore in the full IIRP case study.

This project disrupted traditional academic marketing by shifting the focus to a human-centric narrative through a signature "Tree People" visual system. By blending portraits with organic textures, the creative serves as a powerful metaphor for our connection to the environment, which you can explore in the full case study.

I developed a visual brand campaign for Hardin-Simmons University that utilizes high-impact typography to anchor the "We Are Cowboys" messaging strategy. This bold visual approach pairs grit with institutional values, creating a powerful identity that resonates across large-scale environmental graphics and printed recruitment materials.

I developed a visual brand campaign for Hardin-Simmons University that utilizes high-impact typography to anchor the "We Are Cowboys" messaging strategy. This bold visual approach pairs grit with institutional values, creating a powerful identity that resonates across large-scale environmental graphics and printed recruitment materials.

Focused on the theme "where futures take shape," this campaign highlights Talisen’s impact on higher education through a sophisticated double-exposure visual style that blends architectural details with the individuals who inhabit those spaces. As the lead designer, I translated our copywriter’s messaging into a versatile creative system.

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Focused on the theme "where futures take shape," this campaign highlights Talisen’s impact on higher education through a sophisticated double-exposure visual style that blends architectural details with the individuals who inhabit those spaces. As the lead designer, I translated our copywriter’s messaging into a versatile creative system.

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This project involved the design of a specialized print catalog for Alienware, focusing on a clean and intentional layout. It remains a personal favorite of mine for its successful departure from the brand's standard visual style toward a more sophisticated, simple presentation.

This project involved the design of a specialized print catalog for Alienware, focusing on a clean and intentional layout. It remains a personal favorite of mine for its successful departure from the brand's standard visual style toward a more sophisticated, simple presentation.

I designed this print catalog for Normont, utilizing bold, industrial photography and dynamic typography to communicate a sense of structural strength. The final production featured premium heavy-stock paper and strategic spot UV finishes to create a tactile, high-contrast experience that reflects the brand’s engineering excellence.